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PANASONIC ADDS STYLISH SWEDE-ATSU^® URBAN TO SUITE OF MASSAGE LOUNGERS

CHICAGO, IL (March 16, 2008) – Panasonic today announced the debut of the Swede-Atsu^® Urban EP1285, the elegant new addition to Panasonic’s Swede-Atsu line of massage loungers. To experience the Swede-Atsu Urban and view other Panasonic healthcare and wellness products, stop by Panasonic’s booth # L12731 at the 2008 International Home + Housewares Show being held in Chicago, Illinois, from March 16-18th, 2008.

Panasonic’s Swede-Atsu Urban’s stylish design blends beautifully into any home or office décor and features the largest massage area – a total of 267 square inches – of any chair in its class. The Urban also incorporates elements of Panasonic’s elite line of Real Pro Ultra loungers into the lower-priced Swede-Atsu line, like a 12-airbag circulation system ottoman, and refined back massage heads to better replicate the touch of an actual massage therapist’s hands.

The Swede-Atsu Urban lounger employs a gentle massage technique based on the soothing motion of Swedish massage along with improved rollers that more closely replicate the feel of a massage therapist’s thumb, adding deeper kneading sensations to the neck massage area. A new “Chiropractic” technique works to relieve spine stiffness and increase flexibility by vertically massaging inter-vertebral joints, while the new Hawaiian technique offers soothing relaxation through a motion that feels like the movements of a therapist’s open palms. An easy-to-use remote allows intuitive access to three 15-minute programs and allows the user to create their own massage program manually.

“The Swede-Atsu Urban brings the high-quality massage techniques for which Panasonic is known, together with a sleek, modern design that pairs perfectly with many styles of décor,” said Deborah Anderson, National Marketing Manager, Healthcare, Panasonic Consumer Electronics Company. “Available in luxurious black or brown leather, the Swede-Atsu allows consumers to bring therapeutic comfort into their homes without sacrificing design.”

The Panasonic Swede-Atsu Urban EP1285 will be available in Autumn of 2008 with a suggested retail price of $2499.95. It has been endorsed by the American Chiropractic Association. For more information about Panasonic’s entire line of massage chairs, visit www.panasonic.com/massage.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

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