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Panasonic Develops Compact, Twin-Lens 3D Digital Camera with 3D HD Video Capability

LUMIX twin-lens 3D digital camera on display at Panasonic’s IFA 2011 Booth

SECAUCUS, NJ (August 31, 2011) – Panasonic today announced the development of a twin-lens 3D digital camera, complete with 3D HD video capability.  The new LUMIX 3D prototype will be on display at IFA 2011, one of the world's largest electronics shows, from September 2-7, 2011, in Berlin, Germany.  IFA conference attendees can visit the Panasonic booth at Messe Berlin, Hall 5.2

The new 3D digital camera will also shoot 2D photos and HD video. With its 3D still and video capabilities, the compact camera will allow users to take 3D photos and 3D HD videos, while further expanding the world of consumer 3D entertainment. 

The LUMIX 3D camera’s compact size was achieved by employing two recently-developed 4x zoom lenses with thin, folded optics, which allow users to capture crisp and clear photo and video footage even from afar.  The optical zoom system enables highly-versatile 3D shooting from wide angle to telephoto while the Optical Image Stabilization works during both 2D and 3D shooting to produce high-quality photos and videos with minimal blurring. The unique, twin-lens design further helps in providing stunning, high-resolution 2D photos while shooting 2D videos instantaneously.  Using the side-by-side method, the camera can also capture 3D HD videos in AVCHD format. 

The versatility of the 3D capture technology allows users to quickly go from shooting photos and videos to viewing them.  Working synergistically with other Panasonic products, the new camera allows photos and videos to be easily viewed on a VIERA 3D TV with the simple insertion of the SD memory card into the TV’s SD card image viewer slot or by connecting the camera to the TV with an HDMI cable.

For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix. This Panasonic 3D camera is expected to be available in Winter 2011-12.  Further product specifications will be announced at a later date. 

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

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Editorial Contacts:

Blayne Murphy (Cohn & Wolfe)               212-798-9763     blayne.murphy@cohnwolfe.com

Lori Chiazzo (Panasonic)                        201-392-4178     lori.chiazzo@us.panasonic.com

MeeJin Annan-Brady (Panasonic)            201-392-6124     meejin.annan-brady@us.panasonic.com

 
 
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