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FOR IMMEDIATE RELEASE:

 

Editorial Contact:

 

David Stoyka  

Marx Layne & Co.

248-855-6777

dstoyka@marxlayne.com

                       

                                                                       

MOTOR TREND 2012 CAR OF THE YEAR FEATURES PREMIUM AUDIO SYSTEM FROM

PANASONIC AUTOMOTIVE SYSTEMS COMPANY OF AMERICA AND

FENDER MUSICAL INSTRUMENTS CORP. 

 

Volkswagen 2012 Passat showcases collaborative

audio system development effort and wows critics.


­

DETROIT, MI and Las Vegas, NV (January 9, 2012) —The first time out of the box on a Volkswagen car, the Fender Premium Audio System has gotten rave reviews from auto columnists and critics – and on the new VW Passat, it helped to make it the Motor Trend 2012 Car of the Year.

 

According to Motor Trend, “VW's new Fender premium audio system is among the standard features on all Passat VR6s. With crisp, clean sound biased toward the front of the interior to best replicate a live concert, this hi-fi is the best you'll find in a non-luxury car, and one of the best overall.”

 

VWVortex felt the same level of excitement over the new system: “It is one of the best OEM systems out there. 400 watts of total power feed dual voice coil front 6.5" inch front mids with tweeters mounted in the a-pillars up high. The rear passengers also have four speakers in back and bass comes through clean and crisp via a 9" subwoofer and enclosure mounted under the rear deck. This is a sound system worth upgrading to and sounds really fantastic.”

 

“It’s loud, proud, and never muddy,” echoed MotorAuthority.

 

“Dynamite.  Outstanding,” said Mark Phelan, automotive columnist at the Detroit Free Press. “It makes you wonder why nobody asked Fender to craft a car audio system before.”

 

And CNET Reviews gushed, “Most impressive is the Fender audio system, standard on the SEL trim Passat, which we find is the best system available in the segment. . .We were blown away by its ability to expose all the tones produced by plucking a single guitar string.”

 

In addition to the Passat, the eight-speaker killer system, developed jointly with Panasonic, can also be found on the 2012 Volkswagen Jetta GLI and the 2012 Beetle. 

 

The Fender Premium Audio System encompasses three years of research and was developed hand-in-hand with the Volkswagen vehicle design team, resulting in a nine-speaker system that delivers uncompromised clarity regardless of volume, with a unique Fender sound.

 

The Fender Premium Audio System features 9-speakers and 400 watts of system power.  The speakers have been uniquely designed and feature proprietary Panasonic technology to reproduce the individual elements of the “Fender sound.”

 

Panasonic and Fender engineers worked painstakingly to uniquely tune the system for each individual vehicle’s interior, thus customizing the sound and allowing VW’s customers to experience the raw emotion of a live performance each time they drive their vehicle.

 

About Fender Musical Instruments Corporation:

Fender® is the number one U.S. guitar and amplifier brand and a name that is synonymous with rock ‘n’ roll. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’roll, country and western, jazz, rhythm and blues, and many more. Everyone from enthusiasts and beginners to the world¹s most acclaimed artists and performers has used Fender instruments and amplifiers, in the process making the company not only a revered music industry name, but also a cultural icon. For more information, visit www.fender.com.

About Panasonic Automotive Systems Company of America:

Based in Peachtree City, Georgia, and with Detroit-area operations located in Southfield, MI, Panasonic Automotive Systems Company of America is a division company of Secaucus, New Jersey-based Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) of Osaka, Japan, one of the world's leading developers and producers of innovative digital and other electronic products for consumer, business and industrial use. Panasonic Automotive Systems Company of America also acts as the North American operating company of Panasonic¹s Automotive Systems Company, which coordinates global automotive industry systems and components operations. For more information on Panasonic, visit www.panasonic.com/automotive.

 

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