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FOR IMMEDIATE RELEASE

Media Contacts:

Pat Lamb 518.692.8150 pat.lamb@cohnwolfe.com

PSC.PR@cohnwolfe.com

 

PANASONIC’S P2 RECORDING FORMAT HONORED WITH TECHNOLOGY & ENGINEERING EMMY® AWARD

LAS VEGAS, NV (January 12, 2012) -- Panasonic Corporation was honored this evening with an Technology & Engineering Emmy® Award for its pioneering development of removable solid-state media for video camera/recorders. The Emmy was specifically presented for the company’s creation of the P2 video recording format.

The ground-breaking P2 recording media and accompanying hardware were introduced in 2003 and provided a substantial improvement in workflow by being file-based with computer editing; a significant reduction in maintenance and operating costs by eliminating mechanical transports from cameras and recorders; and an overall higher reliability. Subsequently, Panasonic has driven the proliferation of solid-state video acquisition with worldwide sales of P2-based products surpassing 220,000 units.

With the industry’s first solid-state, no-moving-parts design, P2 products have dramatically reduced the downtime associated with mechanical issues. P2 products are better able to perform in extreme environments and are resistant to temperature extremes, shock and vibration, unlike mechanical tape, hard disk and optical disc systems. Reducing the ongoing cost of acquisition, P2 cards can be used reliably again and again, without deterioration in quality.

“Panasonic is honored to receive the coveted technical Emmy for its pioneering efforts in the development of solid-state video recording,” said John Baisley, Executive Vice President, Panasonic System Communications Company of North America (PSCNA). “Since its inception nearly a decade ago, the P2 recording format has provided video users extensive productivity benefits and Panasonic continues development of the P2 format with new HD and now 3D models.”

Panasonic’s current line-up of high-capacity P2 cards offers transfer speeds substantially faster than most professional solid-state memory cards offered by other manufacturers. All P2 cards use high-quality solid-state memory and extremely durable, die-cast aluminum construction. Additionally, P2 cards facilitate dependable performance during recording in all types of environments, as well as instant access and complete data compatibility in all P2 camcorders and workflow tools.

Advances in P2 technology have included memory cards growing from 2GB to 64GB while declining in price and attaining transfer rates up to 1.2 Gbps, as well as the introduction of increasingly powerful codecs such as the master-quality 10-bit 4.2.2 AVC-Intra codec, and, most recently, AVC-Ultra, a new compression platform with the capability of delivering 4K 4:4:4 quality, while also offering lower bit rates to handle mainstream professional video applications.

Launched in 1948, the Technology and Engineering Emmy Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering. Panasonic has won a total of 16 Emmys, 12 of them for advancements in the area of digital video technology.

Panasonic accepted the Emmy Award from the National Academy of Television Arts & Sciences at an awards ceremony held at Las Vegas’ Venetian Hotel during the ongoing Consumer Electronics Show.

About P2 Media

P2 cards record the same way that digital still cameras record onto memory cards: they store the footage as computer files. Instead of recording the video as “video data,” they record the footage as computer data files. These files are instantly editable and can be transferred to other computer storage media directly, without the restrictions of needing proprietary video decks or having to wait for real-time transfers. In fact, footage can be edited directly from a P2 card, without having to transfer to a computer at all. Because P2 cards record in universally interchangeable MXF data files, they are immediately usable by properly configured Windows and Macintosh computers. The P2 cards eliminate the need for VTRs, eliminate the need for proprietary video hardware to read or transfer their contents, and eliminate the need to “capture” or “digitize” footage. For more information on Panasonic professional P2 products, please visit www.panasonic.com/broadcast, or call 877-803-8492.

 

Panasonic Solutions for Business
Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at
www.panasonic.com.

 

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx).  As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013.  Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/.  Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at www.panasonic.com/pressroom.

 

 

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