PANASONIC INTRODUCES 2012 JETFORCE VACUUM SERIES AT THE INTERNATIONAL HOME + HOUSEWARES SHOW
Three new models combine lightweight construction with powerful JetForce performance
CHICAGO, IL (March 10, 2012)–Panasonic today announces the new JetForce vacuum cleaner series, a collection of three models featuring lightweight designs coupled with powerful performance. The Panasonic MC-UL423, MC-UL425 and MC-UL427 vacuum cleaners all feature JetForce technology, which uses a unique Hour Glass shaped dust container to capture dirt. The process is so effective that JetForce models experience no loss of suction*. The JetForce vacuum cleaner series is currently on display at The International Home + Housewares Show, which starts today and runs through March 13 at McCormick Place in Chicago. Show attendees can visit the Panasonic booth #12526 Lakeside to see the company’s complete line of vacuum cleaners and home appliances.
The three Panasonic JetForce vacuums have an hour-glass shape that forces large debris towards the bottom of the cup, due to the pressure difference in the middle and bottom of the cup – thus keeping it away from the filter. In most vacuums without this design, the dust can more easily clog the filter, reducing suction power and requiring more filter maintenance. In addition to the hour-glass shape, the Panasonic JetForce vacuums include nine cylinders for multi-cyclonic dirt separation, which also helps to create cleaner exhaust air. One main cylinder for large participate separation and eight smaller cylinders for finer dust separation creates an incredibly powerful system that helps maintain high performance.
“Panasonic’s new JetForce vacuum cleaner series was designed to meet the growing consumer demand for lighter weight without sacrificing cleaning power said David Williams, Group Marketing Manager, Home Appliances, Panasonic Consumer Marketing Company of North America. “Every model is under 15 lbs and the handle weight when using the vacuum is so light, consumers can vacuum the entire house with no hand fatigue.”
For homes with pets, the Panasonic JetForce includes the Air Turbine brush, a pet hair attachment which is ideal for removing stubborn pet hair from furniture and carpets. The Panasonic JetForce also includes a HEPA Media Filter, which captures small particles such as allergens, irritants, and pollutants.
The Panasonic JetForce MC-UL427 differentiates itself from the MC-UL425 and MC-UL423 not only in color, but it also can be used on various types of floors due to an agitator shutoff switch and soft wheels for safe, suction-only cleaning on hardwood and tile. Both the MC-UL427 and MC-UL425 feature a 24 foot cord rewinder while the MC-UL423 features a 25 foot wrap cord.
All three new Panasonic JetForce models will be available starting in April 2012. The MC-UL427 will be available in Vibrant Violet/Black with an SRP of $149.99, the MC-UL425 have an SRP of $129.99 and will be available in Dynamic Blue/Black and the MC-UL423 will be available in Orange Octane/Black with an SRP of $119.99.
* Per IEC 60312, 4th Edition
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.
Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.
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