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FOR IMMEDIATE RELEASE

Media Contacts:

Pat Lamb 518.692.8150 pat.lamb@cohnwolfe.com

PanasonicB2B.PR@cohnwolfe.com

 

 

PANASONIC ANNOUNCES DRAMATIC INNOVATION IN P2 MEDIA

WITH THE INTRODUCTION OF MICROP2 CARD SERIES

 

Companion MicroP2 Card Adaptor Ensures Compatibility with Existing P2 Hardware

 

LAS VEGAS, NV (April 15, 2012) – Continuing its evolution to higher-speed, lower-cost media, Panasonic announced today a new series of memory cards called microP2 card, which have an SD card form factor to further cost-efficiencies in media pricing. The simultaneous introduction of a microP2 Card Adaptor assures that the new series of 64GB and 32GB microP2 cards will operate in current P2 hardware*.

 

The microP2 card will ensure high-speed transfer, high reliability and the writing assurance of all P2 frame rates, formats and codecs, as well as Panasonic’s newest compression platform, up to the AVC-Intra200 mode of AVC-ULTRA, which will be available within 2013. Furthering the versatility of the microP2 card adaptor, its design allows Class 10 or high-quality SD cards (at bit rates only up to 50Mbps) to be used in P2 products in emergency situations.

 

“Since introducing this Emmy Award-winning, solid-state recording format nearly a decade ago, Panasonic has continued to make improvements to P2,” said John Baisley, Executive Vice President, Panasonic System Communications Company of North America (PSCNA). “The development of the microP2 card brings additional innovation to the owners of the more than 250,000 P2 products in use worldwide.”  

 

Panasonic’s P2 solid-state memory cards ensure highly reliable video, audio, and metadata recording, especially in challenging conditions of extreme temperature range, shock, and vibration. P2 cards allow professional users to benefit from a fast, easy, file-based workflow and exceptional reliability.

 

The microP2 media and microP2 Card Adaptor will be available in spring 2013.

 

* The microP2 card and microP2 card adaptor will not support all P2 products. To use the microP2 card adaptor, a firmware upgrade of current P2 hardware is required and a fee will be charged.

 

Panasonic Solutions for Business
Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

 

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations.  Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx).  As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013.  Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/.  Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at www.panasonic.com/pressroom.

 

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