New Panasonic Beauty Products Offer a Convenient and Stylish Solution for Women On-the-Go
Compact Eyelash Curlers, Shavers and Trimmers Now Available
SECAUCUS, NJ (August 1, 2012) – Panasonic, a global technology and innovation leader, announced today pricing and immediate availability of a stylish line of compact and portable beauty tools which are now available at retail. The three new products – a heated eyelash curler, precision body shaver and facial hair trimmer -- join Panasonic’s growing portfolio of high-end beauty products, including facial steamers, pore cleansers, and bikini trimmers.
In addition to portability and vibrant packaging, each of the new beauty essentials has a variety of unique characteristics that enable them to stand out within the market space.
“Whether commuting to work, dashing to a favorite gym class, or jet setting for a weekend getaway, having the right beauty and grooming essentials is a must. Our new line of compact beauty tools answers the growing need for on-the-go beauty solutions,” said Walter Taffarello, Group Marketing Manager, Panasonic Consumer Marketing Company of North America. “The best products multi-task, take up minimal space, and leave women feeling fresh and fabulous. To provide on-the-go women with products they need to be effortlessly beautiful, Panasonic engineers have carefully crafted heated eyelash curlers, precision body shavers and facial hair trimmers perfect for any purse, gym or makeup bag.
The new Panasonic EH-SE60VP heated eyelash curler creates natural long-lasting curls in seconds, with or without mascara. With a 360° rotating comb, the new device allows women to attain natural and voluminous lashes without expensive extensions. At a suggested retail price of $39.99, the heated eyelash curler can make eyelashes appear thicker and fuller after one use.
The new Panasonic EH-WR40VP precision body shaver is the ideal companion for any woman who needs a quick touch up before rushing out the door. With ultra-thin blades and a pivoting head, the body shaver offers an extra close shave for the entire body avoiding nicks or cuts. Designed to be used without water, the new body shaver is a must-have for the smoothest skin even when shaving in a hurry. Panasonic’s new pivoting shaver has a suggested retail price of $29.99.
To discreetly get rid of stray facial hairs or for a brow touch-up between waxing, the new Panasonic ER-GN25VP facial hair trimmer offers precision at your fingertips. With a gentle, washable, and detachable head, the trimming wand removes any unwanted hair from your eyebrows or face. Available at a suggested retail price of $29.99, the precision facial hair trimmer will have the user ready for her next close-up.
Starting today, these three Panasonic pocket-sized women’s beauty and grooming products are available at Amazon.com, La Curacao, J&R, Kohls.com and Kmart. More information about the full line of Panasonic Beauty products is available at www.panasonic.com/beauty.
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.
Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.
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Chris De Maria, Panasonic 201-348-7182 firstname.lastname@example.org
Nick Rosen-Wachs, Cohn & Wolfe 212-798-9717 email@example.com