FOR IMMEDIATE RELEASE
PANASONIC INTRODUCES POWERFUL, COMPACT TOASTER OVEN
The New Panasonic FlashXpress™ Toaster Oven Uses Innovative Quartz and Ceramic Technology to Reduce Cooking Time
Secaucus, NJ (September 20, 2012) – Panasonic today introduced the FlashXpress™ Toaster Oven (model NB-G110P) to its 2012 lineup of Home Appliance products. The new FlashXpress Toaster Oven, is equipped with a unique quartz and ceramic heating system that allows for fast cook time and convenient, preset menu buttons which eliminates a user’s need to calculate cook time.
The FlashXpress Toaster Oven is comprised of a double infrared heating system made up of both quartz and ceramic heating elements which allows for food to be cooked more efficiently than conventional toaster ovens that are heated with coils. The far-infrared heating element is used to cook the outside of the food while the near-infrared element penetrates food to cook from the inside out. Additionally, the FlashXpress Toaster Oven’s quartz heating element heats up instantly to the desired temperature, ranging from 250°F to 500°F, eliminating the need for preheating and allowing users to cook food fast when in a hurry.
“Panasonic is committed to making life simpler in the kitchen and home, and with the new FlashXpress Toaster Oven we are doing just that,” said Nicholas Monaco, Product Manager, Small Appliances, Panasonic Consumer Marketing Company of North America. “The FlashXpress’s unique cooking ability outperforms conventional toaster ovens in cooking time and allows food to be cooked evenly from the inside out, resulting in better taste in faster time.”
A cooking menu with six illustrated preset buttons automatically calculates cooking time for a variety of foods including bread items, frozen foods and dishes that need to be reheated. Users can also control temperature and desired food shade with one-touch buttons. A digital timer, ranging from 30 seconds to 25 minutes, makes it easy to see how much time is left for food preparation and a reminder beep alerts users to when food is done. An interior light, which can easily be turned on and off via the button on the front of the toaster oven, allows users to clearly view food while cooking, without having to open the door of the toaster oven.
The unique, compact design of the FlashXpress Toaster Oven reduces its footprint on the countertop, without sacrificing interior space. The spacious 7.2 quart interior allows for users to prepare meals, bake deserts or heat up leftovers and includes a square-shaped inner tray which is large enough to fit up to four slices of bread. Plus, a removable crumb tray makes cleaning a breeze.
The Panasonic FlashXpress Toaster Oven has earned the Good Housekeeping Seal. Since 1909, the prestigious Seal has been granted to products that have been submitted for and passed a rigorous evaluation by the Good Housekeeping Research Institute. As part of Good Housekeeping’s Consumers' Policy, if a product receiving the Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, Good Housekeeping will replace, repair the product or refund the purchase price.
The Panasonic FlashXpress Toaster Oven is currently available for preorder on online at www.shop.panasonic.com then available in October, for an SRP of $139.95.
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.
Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.
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