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Pat Lamb 518.692.8150 firstname.lastname@example.org
BRAY ENTERTAINMENT UTILIZES PANASONIC P2 HD HANDHELDS FOR NATIONAL TELEVISION SERIES
AG-HPX250 Camcorders with 10-Bit AVC-Intra Recording Assigned to Upcoming Lifetime Network Documentary Series
SECAUCUS, NJ (September 26 , 2012) – Production company Bray Entertainment (New York, NY) has expanded its utilization of Panasonic P2 HD gear with the addition of AG-HPX250 P2 HD handheld camcorders with 10-bit, 4:2:2 ,full 1920 x 1080 resolution AVC-Intra recording to its equipment arsenal. Prior, the company had been using Panasonic AG-HPX170 P2 HD handhelds as primary cameras on its long-form programming (Discovery Network/nuvoTV’s reality series Mission Menu), pilots, commercials and development shoots.
Principal Chris Bray is formerly of Leftfield Pictures, where he was one of the creators of the hit History network series, Pawn Stars, which is shot with Panasonic AG-HVX200As. In evaluating acquisition options for his new company, Bray, along with Executive Producer David Miller, elected to continue with P2 HD handhelds.”We liked the AG-HPX170’s balance, size and controls—ideal for run-and-gun shooting—its ease of use and functionality,” said Bray Entertainment’s Executive In Charge of Production Will Chandler. “Moreover, the P2 workflow was familiar and more desirable than other options.”
Chandler called the company’s choice of HPX250s as “a natural progression”. “Not only is there absolutely no workflow change, but we also can take advantage of the HPX250’s higher recording quality, longer lensing and improved zoom,” he said.
The first major assignment for the HPX250s is a new documentary series for the Lifetime Networks that will begin to air in the first quarter of 2013. The series is being shot in AVC-Intra 100 and edited on Avid Media Composer 6.
The company has recently begun uploading P2 footage to hard drives in the field with Panasonic’s AJ-PCD30 three-slot P2 memory drives with USB 3.0 interfaces. “The PCD30 has cut our offloading time by 75%,” Chandler said, “It’s a terrific tool on any long-form work that entails large amounts of media wrangling.”
“Panasonic products are great for the world of docu-series television,” he added. “The P2 camcorders are
reliable and durable, and the workflow is effortless. Overall, if you don't have to think about your camera in the field and it becomes an extension of you as a shooter—well, that's all you can ask for.”
For more information about Bray Entertainment, visit www.brayentertainment.com.
About the Panasonic AG-HPX250
The AG-HPX250 is Panasonic's first P2 HD handheld camcorder with master-quality 10-bit, 4:2:2 independent-frame, 1920 x 1080 resolution AVC-Intra 100 recording. This lightweight, ergonomic-designed camcorder incorporates high-sensitivity 1/3", full-HD 2.2 megapixel 3-MOS imagers and a 20-bit Digital Signal Processor to capture stunning high resolution images. The HPX250 includes professional features, like genlock, timecode, HD-SDI and HDMI input/outputs for multi-camera operation and monitoring, as well as a color viewfinder. The powerful hand-held is equipped with a 22x wide zoom (28mm to 616mm) HD lens with 3 independent adjustable rings (Zoom/Focus/Iris). The 22x lens also features an Optical Image Stabilizer (O.I.S.) function that ensures stable images during hand-held shooting. The HPX250 offers international HD/SD formats and frame rates. In addition to AVC-Intra 100 recording, the HPX250 also records in AVC-Intra 50, industry-standard DVCPRO HD, as well as standard definition in DVCPRO50, DVCPRO and DV. In addition the HPX250 offers variable frame rate capability in 1080p up to 30fps (17 steps) as well as 720p up to 60fps (25 steps) for undercranking/overcranking to create fast or slow-motion effects. For more information, visit www.panasonic.com/broadcast.
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