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PANASONIC ANNOUNCES BEAUTY PRODUCT EXPANSION

New Hair and Skin products now on display at 2013 International CES

 

LAS VEGAS, NV (January 7, 2013) – Panasonic today announced the expansion of the company’s beauty products in the United States to include hair and skincare beauty tools.  With a deep understanding of consumer electronics and technology, Panasonic is bringing their expertise to women’s beauty, producing new state-of-the art products that go past standard hair care to offer users advanced health and beauty benefits for their tresses. 

 

The new Panasonic hair care tools, a hair dryer and flat iron, use nanoe™ technology to add moisture to hair while styling, preventing dryness and making hair lustrous and smooth.  The nanoeTM Hair Dryer also features a Quick-dry Air Outlet which produces a combination of strong and soft airflows, allowing for uniform, quick drying of hair.  The nanoeTM Flat Iron easily curls or straightens hair, while nanoeTM technology helps to prevent heat damage, creating healthy, shiny locks. 

 

Also on display, the new Facial Ionic Steamer, being introduced later this year, which provides ultra-deep cleansing and uses nano-sized steam particles to quickly moisturize and relieve dry skin, revitalizing the complexion. 

 

The new Panasonic beauty products will be available in 2013.  Additional information, pricing and availability will be announced prior to ship date.  Current models available in Japan will be shown on display at 2013 International Consumer Electronics Show, Panasonic booth 9406/9806 in Las Vegas Convention Center’s Central Hall.   

 

About Panasonic Consumer Marketing Company of North America

Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

 

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.  Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

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Editorial Contacts

Lori Chiazzo (Panasonic)                        201-392-4178                 lori.chiazzo@us.panasonic.com

Blayne Murphy  (Cohn & Wolfe)              212-798-9763                 blayne.murphy@cohnwofe.com

Kim Thornton (Cohn & Wolfe)                  212-798-9858                 kim.thornton@cohnwolfe.com

 
 
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