PANASONIC FURTHER ENHANCES COMPACT BEAUTY SERIES
The ES-WC30 Gel Nail Polish Remover Offers Salon-Grade
Treatment At Home
LAS VEGAS, NV (January 7, 2013) – Panasonic today announced the introduction of the ES-WC30 Gel Nail Polish Remover. An extension to the already popular line of recently launched compact beauty products, which includes the Precision Body Shaver, Precision Facial Hair Trimmer, Heated Eyelash Curler and Compact Battery-Powered Toothbrush, the Panasonic Gel Nail Polish Remover offers users a compact design that goes anywhere, to easily complement the lifestyle of on-the-go women.
As the new trend of gel nail polish continues to grow and becomes increasingly popular, consumers who want to remove their gel nail polish can either visit the salon for removal or are faced with the difficult, sometimes messy task of at-home removal. The Panasonic ES-WC30 Gel Nail Polish Remover quickly and painlessly removes gel nail polish, providing users with easy nail care right at home. The battery-operated device features a Gel Sanding attachment to quickly buff gel nails, making it easier for nail polish remover to penetrate. After a user applies a nail polish remover and gel is softened, it can then be easily removed using the decoration remover and cuticle care attachment which gently peels gel nail polish from nails.
In addition to easy gel nail polish removal at home, the Panasonic ES-WC30 Gel Nail Polish Remover provides salon-grade treatment for nails. Nails can be quickly shaped using the filing attachment which files the nail at a 45-degree angle, preventing brittle nails from splitting. Additionally the decoration remover and cuticle care attachment was designed to fit the curve of one’s nail, to gently push cuticles back to the base. The Panasonic ES-WC30 Gel Nail Polish Remover’s sleek, compact design fits into a user’s makeup bag or purse, for quick on-the-go filing.
“Panasonic’s Compact Beauty Series is dedicated to providing women with easy-to-use, on-the-go beauty products that enhance their lifestyles and we are continuing to improve this product lineup, now with the Gel Nail Polish Remover,” Natalia Salazar, Product Manager, Personal Care, Panasonic Consumer Marketing Company of North America. “The new Panasonic Gel Nail Polish Remover offers consumers an alternative to going to the salon to get the nail care they may need, sometimes at a moment’s notice. This product provides women the opportunity to quickly touch-up their nails or remove gel nail polish, quickly and painlessly.”
The Panasonic Compact Beauty Series offer on-the-go women with the portability they desire combined with vibrant packaging unique characteristics that enable them to stand out within the market space. The Panasonic EH-SE60VP Heated Eyelash Curler is equipped with a 360° rotating comb to create natural, long-lasting curls in seconds with or without mascara. The Panasonic ES-WR40VP Precision Body Shaver is the ideal companion for any woman who needs a quick touchup before rushing out the door. With ultra-thin blades and a pivoting head, the body shaver offers an extra close shave for the entire body avoiding nicks or cuts. To discreetly get rid of stray facial hairs or for a brow touch-up between waxing, the Panasonic ER-GN25VP Precision Facial Hair Trimmer offers precision at one’s fingertips. With a gentle, washable, and detachable head, the trimming wand removes any unwanted hair from eyebrows or face. Finally, the Panasonic EW-DS90 Compact Battery-Powered Toothbrush features a compact head design with three types of bristles for the ultimate clean while on-the-go.
The Panasonic ES-WC30 Gel Nail Polish Remover will be available in the spring of 2013; all other products in the Panasonic Compact Beauty Series are currently available now. Pricing will be announced prior to ship date. Panasonic beauty products will be on display at Panasonic booth #9406 at the 2013 International CES at the Las Vegas Convention Center from January 8, 2013 through January 11, 2013. For additional product information please visit www.panasonic.com/beauty.
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.
Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.
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