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FOR IMMEDIATE RELEASE

Media Contacts:

Pat Lamb 518.692.8150 pat.lamb@cohnwolfe.com

PanasonicB2B.PR@cohnwolfe.com

 

PANASONIC ANNOUNCES AVC-ULTRA PLUG-INS FOR AVID MEDIA COMPOSER

 

SECAUCUS, NJ (March 20, 2013) – Panasonic has announced AVC-ULTRA plug-ins for Avid Media Composer 6.5, both Mac and Windows versions.

 

Avid and Panasonic has been collaborating since 2004 to achieve seamless file-based workflows encompassing the evolution of the P2 solid-state format. The latest Avid software development kit facilitates comprehensive workflow tools for the AVC-ULTRA codec family, including AVC-Proxy, AVC-Intra and AVC-LongG.

 

Panasonic’s AVC-ULTRA offers master-quality and/or low-bit-rate 10-bit, 4:2:2 recording in Full HD to meet a variety of user needs from mastering to transmission. AVC-Proxy encodes are made in parallel with higher bandwidth production formats, enabling fast, efficient offline editing, at bit-rates from 3.5 megabits down to 800 kilobits per second. AVC-Intra currently provides fully integrated production, with native workflow from a camcorder, to near-line and offline editing, to final broadcast, transmission and mastering.  AVC-LongG, designed for applications where file size is critical, offers 10-bit, 4:2:2 sampled recording in a much smaller file size, saving storage cost and transfer times over MPEG-2 while maintaining equal or better video quality.

 

AJ-PS001 activates the AVC-Proxy Re-Link feature, which allows the user to import AVC-Proxy and edit natively; edit sequence are re-linked to corresponding high-res clips automatically. The proxy workflow yields faster file transfer and less storage space, and is an ideal solution for breaking news, long-form documentaries and reality television.

 

AJ-PS002 activates the AVC-Intra Export feature, which allows the user to export AVC-Intra 100/50 clips. The AJ-PS002 will export from either a P2 card or a specified folder in the hard drive, and supports spanned clips. It also includes DV to DVCPRO HD import and export, and AVC-Intra 100/50 import capability.

 

The AJ-PS001 and AJ-PS002 plug-ins will be available in June 2013 at suggested list prices of $199 and $149 respectively.  The plug-in software will be downloadable from the Panasonic web site in June, and will come with a 30-day free trial period.

 

 

AJ-PS003 activates AVC-LongG Export, with a choice of file sizes up to 50Mbps. AJ-PS004 activates AVC-LongG Import, which allows the user to import P2 AVC-LongG clips and edit them natively on the timeline, enabling seamless integration between AVC-ULTRA camcorders and Avid Media Composer.

 

The AJ-PS003 and AJ-PS004 plug-ins will be available in October 2013 at suggested list prices of $149 and $99 respectively. The plug-in software will be downloadable from the Panasonic web site in October, and will come with a 30-day free trial period.

 

For more information about Avid products, visit www.avid.com.

 

For further information about Panasonic pro video products, visit www.panasonic.com/broadcast.

 

Panasonic Solutions for Business
Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC).
 


All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at
www.panasonic.com.

 

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