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FOR IMMEDIATE RELEASE

 

Panasonic Introduces New Hair Tools Equipped with Advanced NANOE™ Technology

 

September 19, 2013 (Newark, NJ) – Panasonic Consumer Electronics Company today announced the introduction of two new hair care tools, the EH-NA65-K nanoe™ Hair Dryer and the EH-HS95-K nanoe™ Flat Iron which feature advanced nanoe™ technology to provide hair with moisture, keeping it smooth and shiny.

 

“Although new to the US market, Panasonic has manufactured top performing prestige hair and beauty appliances internationally for over ten years,” said Natalia Salazar, Product Manager, Personal Care, Panasonic Consumer Electronics Company.  “Our new hair tools are enhanced with nanoe technology to infuse hair with moisture to help keep it looking shiny and beautiful.”

 

Panasonic’s secret to providing both women and men with beautiful, healthy-looking hair are the product’s advanced technology features.  Panasonic’s new proprietary nanoe™ technology produces nano-sized electrostatic atomized water particles that retain approximately 1,000 times more moisture than a regular negative ion.  With the Panasonic hair styling tools, nanoe™ particles are released throughout the styling process, providing hair with essential moisture and reducing frizz resulting in beautiful, healthy looking hair. 

 

The Panasonic EH-NA65-K nanoe™ Hair Dryer captures moisture from damp hair and surrounding air and infuses it back into hair with nanoe™ ions.  Providing 1875 Watts of power, the Hair Dryer includes three temperature settings, hot, warm and cool, to effectively style hair and a cool shot button which helps lock in hair styles.  A removable filter makes cleaning hair and dust particles easy.  The EH-NA65-K nanoe™ Hair Dryer also comes with three attachments including a diffuser, set nozzle, for precise styling, and the new quick-dry nozzle, which is unique to Panasonic.  With the quick-dry nozzle, air is dispersed throughout the head to create two sections of strong air flow in the center, and softer air flow on the perimeter.

 

With five heat settings the Panasonic EH-HS95-K nanoe™ Flat Iron can transform even the curliest hair into smooth, straight locks.  Equipped with a circulating system, the nanoe™ Flat Iron converts evaporated moisture into nanoe™ ions to provide hair with moisture and protect it from heat damage.  Ceramic coated plates glide over hair with even heat, resulting in smooth, silky hair whether a user decides to curl or straighten hair. 

 

The EH-NA65-K nanoe™ Hair Dryer is available now for an SRP of $179.95 at www.shop.Panasonic.com. The EH-HS95-K nanoe™ Flat Iron will be available in October 2013 for an SRP of $179.95 at www.shop.panasonic.com. 

 

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide-range of consumer solutions in the U.S. and Canada including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness, Personal Care and Dental Care products and more. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx)  

 

To learn more about the company and its products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

 

Editorial Contacts
Lori Chiazzo (Panasonic)                       201-392-4178   
lori.chiazzo@us.panasonic.com

Kim Thornton (Cohn & Wolfe)                212-798-9859    kim.thornton@cohnwolfe.com

Alyssa Hershfield (Cohn & Wolfe)          212-798-9527    alyssa.hershfield@cohnwolfe.com

 
 
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