Stay in Style with an Ultra Compact DSLM (Digital Single Lens Mirrorless) Camera
New Stylish LUMIX GM Series Performance Upgrades its Cool Factor
Panasonic is proud to announce the new fashionable compact line GM series to its LUMIX Digital Single Lens Mirrorless (DSLM) cameras. The new DMC-GM1 boasts not just its iconic and stylish compact profile; it boasts high functional performance with large Digital Live MOS Sensor based on the Micro Four Thirds system standard. The Lumix GM1 provides the perfect balance of style and photographic hybrid performance on-the-go with outstanding image quality.
Whether you’re searching for that artistic shot that encapsulates your city or looking to express your own personality and style, you demand a camera that captures your vision with absolute clarity and precision. The LUMIX GM1’s 16 megapixel sensor delivers with a modern hybrid approach to image capture with both high quality HD movies and dynamic photos, and all with the simple press of a button.
A fashionable compact for your lifestyle
The LUMIX GM1 represents the most compact and fashion forward looking LUMIX G camera to date. Ground-breaking micro technology design has enabled Panasonic to pack the very latest imaging technology into the camera’s compact metallic alloy frame. Not only does this give the LUMIX GM1 an elegant look and feel, but the camera easily fits into your pocket and can be incorporated into day-to-day activities of any style-conscious enthusiast. Plus with many interchangeable micro lenses to choose from, creative options are nearly limitless.
Reflecting the sophisticated engineering beneath the surface, the LUMIX GM1’s exterior offers a refined, classic style with aluminum dials and brushed metal, so you can be sure that the LUMIX GM1 will complement your style, whatever the occasion.
Share your creations
WiFi connectivity enables the LUMIX GM1 to easily connect with smartphones and tablets. Whether you’re sharing a shot of your friend’s outfit before a night out, or updating your photography portfolio with your new favorite landscape, the LUMIX GM1 allows you to post images and video online as soon as they’ve been taken.
Coupled with the Panasonic Image App, which is available free of charge for Android and iOS operating systems from their respective app stores, wireless connectivity also enables Remote Shooting, allowing you to use your smartphone or tablet to act as a remote control for the LUMIX GM1 – ideal for taking group shots, or in situations where it isn’t practical to shoot directly from your camera.
Total control and limitless creativity
The ideal camera for perfectionists and enthusiast photographers alike, the LUMIX GM1 offers a choice of full manual control, intelligent assistance for easy shooting, and a host of creative features.
A three-inch touch screen makes it easy to frame the perfect shot, set the focus and even trigger the shutter with a single touch. The LUMIX GM1 also features intelligent auto modes, providing point-and-shoot ease-of-use that doesn’t compromise on image quality.
A range of 22 creative filters also allow you to add a personal touch to any image, transforming your favorite pictures into stylistic works of art. You can even create your own Time Lapse Shot or Stop-motion Animation to display your creativity.
When discretion is demanded, the silent shutter feature enables you to make the camera nearly silent and capture images in places such as during concerts or exhibitions where photographs are not allowed to be taken due to distracting ‘clicks’.
Ready when you are
You never want to miss that fleeting moment of inspiration. That’s why the LUMIX GM1 is built for speed and mobility. With the camera’s Light Speed autofocus, it will be ready and waiting to capture that perfect photo opportunity with stunning accuracy. Low-light autofocus will also provide outstanding speed in extreme low-light conditions, so you can continue to express your creativity when you only have the stars and streetlights to rely on.
You can explore the full range of LUMIX G lenses with the new LUMIX G App for iPad, available via the iTunes App Store. The app lets you discover and explore the world of Panasonic LUMIX G Micro System Cameras.
About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide-range of consumer solutions in the U.S. and Canada including products from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report. (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2013/Best-Global-Green-Brands-2013.aspx)
To learn more about the company and its products, visit www.shop.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.
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Dan Unger (Media Relations) 201-392-4571 firstname.lastname@example.org Vanna Marmo (Cohn & Wolfe) 212-798-9798 email@example.com