FOR IMMEDIATE RELEASE
Pat Lamb 518.727.4933 firstname.lastname@example.org
PANASONIC ANNOUNCES FREE 24P FIRMWARE UPGRADE FOR
AK-HC3800 HD STUDIO CAMERA SYSTEM
Newark, NJ (December 17, 2013) – Panasonic has announced a major free firmware upgrade for the AK-HC3800 studio camera system that provides 24P format support, a capability that will enhance the suitability of this popular model for shooting episodic broadcast video.
The new firmware will be available in January 2014 as a free download from the Panasonic web site for all new and existing HC3800 owners. 24P format support, combined with the HC3800’s powerful video and control features, makes the camera an even more versatile choice for customers in broadcast, rental and staging, production, and other applications requiring the highest levels of performance and flexibility.
The new firmware will expand the capabilities of the HC3800 camera system to include these international formats: 1080/59.94i, 1080/50i, 1080/29.97P, 1080/25P, 1080/23.98P, 720/59.94P, 720/50P, 480/59.94i, 576/50i.
The AK-HC3800 studio camera system features three high-sensitivity 2/3 type 2.2-mega pixel IT CCD sensors and a next-generation, 38-bit DSP (Digital Signal Processor) with 16-bit A/D converter. With 1100 lines of horizontal resolution, 60db signal to noise ratio, and F11 sensitivity, the HC3800 exceeds the performance of many larger, more costly studio cameras. The compact, eight-pound HC3800 supports both IP and Serial control, built-in SMPTE 311 Fiber Connectivity, DRS (Dynamic Range Stretch), CAC (Chromatic Aberration Correction), versatile flesh-tone detail adjustments, 12-axis color control, Film Rec, and other advanced features that make this studio camera a powerful, cost-effective creative tool for sophisticated video production.
For further information about the AK-HC3800 studio camera system and other Panasonic professional video products, visit www.panasonic.com/broadcast.
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About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report (http://bit.ly/17ezCDI). As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.